62nd ADAI Exhibition

The 62nd Art Directors Association of Iowa exhibition, themed Designland,
re-imagines the annual showcase as an immersive, theme park inspired celebration of creativity within Iowa’s design community. The visual identity blends bold color, playful typography, and dynamic illustration, positioning design itself as the main attraction. Centered on a call-for-entry mailer that doubles as a collectible poster, the system spans both print and digital applications. The result is a cohesive and energetic identity that reflects the spirit of the exhibition, bringing together emerging and established creatives in a shared space that celebrates innovation, community, and the evolving landscape of design.