Bankers Trust Brand Identity Guidelines

This set of brand identity guidelines was developed for Bankers Trust, a long-established financial institution headquartered in Des Moines, Iowa, with over a century of history serving personal, business, and wealth management clients. The guidelines define a cohesive visual identity that reflects the bank’s commitment to trust, stability, and community engagement, ensuring consistent use of logo, typography, color, and messaging across all touch-points to strengthen brand recognition and support meaningful customer connections.