Hansens Manhattan Deli

Hansen’s Manhattan Deli’s re-brand celebrates the beloved Des Moines institution’s rich legacy while boldly stepping into a refreshed identity blending nostalgic New York City deli vibes with modern brand cohesion. The project encompassed an updated logo and brand identity, a custom website, environmental design, hand-drawn illustrative elements, signage, apparel, and compelling photography to honor the deli’s heritage and guide customers through the space under new ownership, keeping the classic deli spirit front and center.